Friday , August 7 2020

Zaxbys Careers – Marketing & PR Communications

Website Zaxby's Franchising LLC

Job Description:

This position serves as the brand storyteller, overseeing content development and digital PR/marketing programs to grow, promote and elevate the visibility of the Zaxby’s brand. Key responsibilities include content strategy development, social media strategy, PR strategy, best-in-class implementation, day-to-day execution, staff management and agency management.

Job Responsibilities:

  • Day-to-day management of support staff (agency and internal)
    consumer engagement, and sentiment across media channels
  • Cultivate and manage strategic partnerships/sponsorships
  • Serve as consultant on consumer-facing communications and collateral to ensure consistent messaging, targeting,
  • Implement tools and track KPIs to monitor and measure digital media effectiveness (driving store/online traffic),
  • Partner with PR agency to develop strategies, write press releases and ensure alignment with the brand’s strategic
    determine scope, messaging, channel mix, etc.
  • Develop, implement and manage Zaxby’s content marketing strategy, collaborating with stakeholders to
  • Oversee guest facing communications including social media and PR channels
  • Manage brand and national promotions calendar for digital channels
    direction, goals, and objectives.
  • Serve as primary communication liaison externally and internally within the marketing department and across the
  • Manage Zaxby’s public relations strategies, campaigns, and programs
    Zaxby’s organization
  • Writes, and edits content for various platforms (press releases, social media, emails, quarterly updates, etc.)
    and alignment with brand strategy
  • Responsible for consistency and alignment between Zaxby’s brand and local store messaging across all digital
  • Assist with developing and upholding brand standards, especially voice/tone style guides

Job Requirements:

  • Excellent written and verbal communication skills in a variety of formats, to varied audiences
  • Experience managing staff, agencies, and vendors on multiple projects at once
  • Experience with media monitoring tools and analytics
  • Proven PR communications experience, preferably at an agency or mid-to-large company
  • Working knowledge of design principles
  • Comfortable working with and developing business relationships with executives and senior leaders, media
  • Positive attitude, self-starter, creative, organized, tech-savvy
  • Advanced understanding of and passion for marketing communications strategies and channels outlets, Zaxby’s licensee community, and consumers

Qualification & Experience:

  • BA or BS degree in Communications, Public Relations, or related field
  • 7+ years developing, managing and implementing strategic communications programs, focusing primarily on PR, digital and social media; agency experience preferred.

Job Details:

Company: Zaxby’s Franchising LLC

Vacancy Type: Full Time

Job Functions: Marketing

Job Location: Atlanta, GA, US

Application Deadline: N/A

Work for one of the fastest-growing chains in the country. We are looking for people who know a thing or two about the QSR game, with the creativity to change the way it’s played. We’re also seeking a broad range of talent in other fields. In short, we want movers, shakers and risk takers all across the board. If this sounds like you, send your resume to

Apply Here