Friday , August 7 2020

Zaxbys Careers – Marketing & PR Communications

Website Zaxby's Franchising LLC

Job Description:

This position serves as the brand storyteller, overseeing content development and digital PR/marketing programs to grow, promote and elevate the visibility of the Zaxby’s brand. Key responsibilities include content strategy development, social media strategy, PR strategy, best-in-class implementation, day-to-day execution, staff management and agency management.

Job Responsibilities:

  • Day-to-day management of support staff (agency and internal)
    consumer engagement, and sentiment across media channels
  • Cultivate and manage strategic partnerships/sponsorships
  • Serve as consultant on consumer-facing communications and collateral to ensure consistent messaging, targeting,
  • Implement tools and track KPIs to monitor and measure digital media effectiveness (driving store/online traffic),
    channels
  • Partner with PR agency to develop strategies, write press releases and ensure alignment with the brand’s strategic
    determine scope, messaging, channel mix, etc.
  • Develop, implement and manage Zaxby’s content marketing strategy, collaborating with stakeholders to
  • Oversee guest facing communications including social media and PR channels
  • Manage brand and national promotions calendar for digital channels
    direction, goals, and objectives.
  • Serve as primary communication liaison externally and internally within the marketing department and across the
  • Manage Zaxby’s public relations strategies, campaigns, and programs
    Zaxby’s organization
  • Writes, and edits content for various platforms (press releases, social media, emails, quarterly updates, etc.)
    and alignment with brand strategy
  • Responsible for consistency and alignment between Zaxby’s brand and local store messaging across all digital
  • Assist with developing and upholding brand standards, especially voice/tone style guides

Job Requirements:

  • Excellent written and verbal communication skills in a variety of formats, to varied audiences
  • Experience managing staff, agencies, and vendors on multiple projects at once
  • Experience with media monitoring tools and analytics
  • Proven PR communications experience, preferably at an agency or mid-to-large company
  • Working knowledge of design principles
  • Comfortable working with and developing business relationships with executives and senior leaders, media
  • Positive attitude, self-starter, creative, organized, tech-savvy
  • Advanced understanding of and passion for marketing communications strategies and channels outlets, Zaxby’s licensee community, and consumers

Qualification & Experience:

  • BA or BS degree in Communications, Public Relations, or related field
  • 7+ years developing, managing and implementing strategic communications programs, focusing primarily on PR, digital and social media; agency experience preferred.

Job Details:

Company: Zaxby’s Franchising LLC

Vacancy Type: Full Time

Job Functions: Marketing

Job Location: Atlanta, GA, US

Application Deadline: N/A

Work for one of the fastest-growing chains in the country. We are looking for people who know a thing or two about the QSR game, with the creativity to change the way it’s played. We’re also seeking a broad range of talent in other fields. In short, we want movers, shakers and risk takers all across the board. If this sounds like you, send your resume to jobs@zaxbys.com.

Apply Here

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